4 Commandments of Corporate
Gifting



Corporate gifting can be tricky because you want to wow your clientele within a strict budget. We think that if you follow these four essential points when picking out your next gift/ event giveaway, you’ll be able to think outside the box and be aware of the many ways in which you can successfully achieve your gifting goals.

1. Tap into your company’s strengths
Your corporate gift should represent your company and remind the receiver that you guys are the best at what you do. It doesn’t always have to be expensive, as long as it’s well thought out and witty. Here are a few quirky ideas we’ve had:

  • - Post an event, an interior design/architecture firm might give out a simple, cute birdhouse that reflects their design style.
  • - Branded flip flops for a travel company.
  • - Passport covers for a destination wedding.

2. Be thoughtful, not rote
Chances are, this isn’t the first time your client/customer is receiving a corporate gift. So, they probably don’t need another generic gift with your company logo on it. Excite them, try something different. To make sure you’re not being rote just think of this- have you seen your giveaway idea being done at another event within your industry? If yes, maybe you should reconsider it.

Most importantly, it would help to find out what the individual’s likes and dislikes are. Do they prefer sweet or savoury snacks? Are they on specific diets? Are they averse to any specific materials- plastic or leather? It’s not always easy to find out these things, but the more information you have, the easier it is to send a thoughtful gift.

3. Send a clear message
Maybe a gag gift, or a witty T-Shirt will work for a close friend, but that may not be the best message to send to all your clients. Make sure your gift doesn’t cause offence. Also, make sure it isn’t too expensive; this might look like you’re trying to buy their favour.

4. Personal notes go a long way
It might seem like a lot of work to add a handwritten, personal message as part of the gifting, but this simple effort makes a big impact. In your note, explain why you think the gift would be ideal for them/ why it was chosen to represent your company, and why you value their business. Even if the gift itself isn’t personalised for each individual, you can still do this.


Did you enjoy this blog post? Or nah? Either way, we'd love to hear your feedback! Write to Create Cluster at sanya@createcluster.com

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