Based in the heart of Manhattan, NYC, Raja Jewels built a thriving business from the year 1974 on the good ol’ pairing of word-of-mouth marketing and high quality products. As a B2B company that was helmed by its founder Mr. Mukesh Gupta, Raja Jewels established itself successfully without the support of any visual branding.
Enter 2019, and with the expansion of the company from one that was B2B to B2C, it was decided that a cohesive brand look would bring in a greater connect with the brand’s new consumer audience.
Sticking to the themes of royalty and luxury, the color scheme was first agreed upon- a dark royal blue with gold. We added to the ‘luxe’ effect with a classic san serif typeface for headlines, supported by a serif typeface for body text.
The key to bringing it all together was in ensuring that the text was just the right size against the deep, rich background, so the resulting image is understated and elegant…(if we may say so ourselves).
