Think of the world’s fastest growing startups and chances are you’ll immediately think of the people behind them. Successful startup founders are like rockstars of the business world and everyone wants to know more about them.
And this can work in reverse too. If your personal brand is well-known and strong enough, people are going to want to know more about the work you’re doing. You can lead them to your startup through your personal Twitter account, LinkedIn profile, blog posts etc. Personal branding has nothing to do with design, it’s just an image you want to create about yourself.
If you’re interested to know more, here are our favourite articles on personal branding:
1. How To Build A Personal Brand That Drives Business
2. Personal Branding For Startup Founders
3. You Need a Personal Brand. Here’s How You Build One.
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