Lenskart approached us to create a unique and eye-catching Diwali celebration box that resonated with their
youthful and quirky brand persona. The design had to reflect their established brand identity while incorporating
the festive spirit of Diwali in a way that stood out.
The Challenge
The challenge was twofold: • To deeply understand Lenskart's extensive brand guidelines and maintain
alignment with their identity. • To create a design that not only highlighted the festive vibe but also reflected
Lenskart's playful and modern personality in a way that appealed to their
diverse audience.
Our Ideation
Recognizing that Diwali visuals are often overdone, we set out to create something
that felt traditional and unmistakably festive, yet fresh and unique in its
appearance. We began by curating a set of patterns inspired by Diwali and
incorporating the brands biggest selling point - their new age, quirky sunglasses!
In addition to the box, we worked on personalising a set of playing cards by
playfully incorporating lenskart glasses on the face cards keeping the look
modern, chic & evolving to reflect the brands personality.
