When NomWom approached us, we were immediately drawn to the mission behind their brand. The client shed
light on how hormonal imbalances affect daily lives yet remain an underserved and under-discussed topic. For
most audiences, the lack of awareness often leads to inaction, leaving them unsure of where to begin.
As a majority women-led team, we deeply resonated with the brand’s purpose and understood its transformative
value. We were not just designing for a brand but helping create a platform for empowerment, education, and
actionable solutions.
The Challenge
Educate and Empower: The branding had to introduce hormonal balance as a
critical yet approachable conversation.
Audience Diversity: Although women remain the primary audience, the products
offer benefits that extend to everyone. The challenge was to strike a
balance—keeping it women-centric yet universally relatable.
Stand-Out Packaging:In a crowded wellness space, the design had to be
eye-catching, informative, and engaging, ensuring customers not only noticed it
but connected with its purpose.
Our Ideation
Branding
The NomWom logo is a seamless combination of the lowercase letters n-w,
elegantly embodying unity and balance with flowing forms that symbolize
harmony and a natural path to wellness, while the subtle leaf detail reflects a
natural way of living.
Packaging
The packaging design was carefully engineered to do more than just stand out—it educates and informs.
We explored a range of palettes to align with the brand’s natural, vibrant
personality. The final palette is clean, calming, and warm; evoking trust and clarity.
Every word on the packaging was crafted to anticipate customer questions and
address their needs. From explaining the benefits of hormonal balance to
simplifying seed cycling, the content strikes a tone that is approachable, clear, and
actionable.
The design maintains a scientific and minimal aesthetic, avoiding overly quirky
elements. This approach ensures the packaging reflects the product’s credibility,
grounding it in expertise while still being visually engaging and relatable.
