Luxury vacation rental brand The Venya, meaning lovable, approached us to build a brand with a cohesive
identity that could travel across destinations and locations while remaining true to itself. The ask was simple: to
create a refined, elegant brand identity that mirrors the brand’s core - luxurious, elevated and inviting
The Challenge
We wanted the brand mark to reflect the softness and emotion that the word
‘venya’ evoked, but at the same time it needed to look modern and precise. The
visual language had to be contemporary without losing warmth, to be elegant
without being predictable. From the logo to the colours and typography, everything
needed to work seamlessly across print, digital and social channels, meaning
execution was key.
Our Ideation
The first and most pertinent was the creation of the brand mark. It needed to be
balanced and distinct yet luxurious and graceful. The font is slender and elongated
leading to visual lightness. The stroke weight makes the mark look delicate and
refined. The defining feature of the mark is the subtle curve that connects the N
and the A. It signifies connection, continuity and flow, evoking a fence of
movement while grounding it at the same time. The generous letter spacing also
enhances the logo, making it look not crowded and inviting. The brand mark alone
conveys a sense of quiet luxury and sophistication.
The colour palette draws from earth and minerals such as deep forest greens,
soothing earth tones and warm reds and yellows. They come together to form a
sophisticated yet distinct colour identity. Continuous line illustrations and earthy
patterns strengthen the brand identity in a subtle yet distinct way.
The end result is a brand that feels immersive and emotional, one that invites you
to reflect, to slow down and appreciate the finer things in life.
