Woke Skin is more than just a skincare line, it's a personal awakening. Rooted in Ghanaian-Indian heritage, the
brand brings forth supercharged skincare formulations made from restorative natural ingredients that's
enhanced by science.
Our task was to translate this deeply personal narrative into a brand identity that felt conscious, mindful and
intentional. The philosophy “Know yourself. Be yourself.” needed to come through clearly
The Challenge
Woke Skin merges tradition and science. Superfoods like turmeric, honey and shea
are key ingredients in their products but so is science-based research and
formulations. The brand name - Woke Skin - needed to be thoughtfully handled to
evoke empowerment. It had to highlight confidence and intention, not mere trends.
Our Ideation
We wanted the brand identity to represent awakening, feel fresh and modern, have
a strong mnemonic that could be used alone and work seamlessly across
packaging, digital and social.
The logo symbol is built from individual “drops”, a nod to liquid formulations and
hydration. Independently, they represent ingredients and nourishment. But when
brought together, they form an open eye.
The drop, extracted from the brand mark, becomes a flexible brand element that
can be used as patterns and icons.
The colour palette leans into warm nudes and earthy tones while the secondary
palette is bright, introducing vitality and colour.
Altogether the brand identity mirrors Woke Skin’s motto of “Know Yourself. Be
Yourself.”
